Conversion = completed / (initiated + completed). A low rate with many initiated rows means users start but don't finish. Drill into Prospects below to reach them.
Pageview beacon, deduplicated by session. Tells you the iOS vs Android split (Apple Pay vs Google Pay candidates) and which browsers to test against. Conversion-by-device covers logged-in visitors who completed a Stripe payment.
External referrers are off-site sources sending you visitors (your own internal navigation is filtered out). Top pages are the most-visited destinations, by unique session.
Top External Referrers
Top Pages
Users who started a payment flow but didn't complete. Contact info (where provided) is below. Your own test traffic (ImmortalAl) is filtered out.
Each week-cohort's D7 and D30 retention. A user is "retained" if their last login is at least N days after signup. Rising bars = users sticking around longer.